THOP Fest 2026 Tour & Artist Competition

THOP FEST TOUR | ANNUAL HIP-HOP ARTIST COMPETITION

THE ROAD TO THE MAIN STAGE: JOIN THE 2026 LINEUP

The Happiness of Pursuit Festival is heading out this spring on a scouting mission to find the best up-and-coming talent in the underground. As one of the premier independent hip-hop festivals in the country, THOP Fest has hosted icons like Mobb Deep, Benny The Butcher, Conway The Machine, Roc Marciano, and Evidence. Now, we’re looking for the next generation of greats to join our alumni.

The Happiness of Pursuit Festival has been hosting these performance competitions since 2019, providing a platform for up-and-coming artists to share the stage with world-renowned talent. This year’s THOP Fest tour will be headlined by festival founder 60 East and festival co-founder Noa James, who both continue to serve as the blueprint for the "working class" independent hip-hop artist.

Whether you are a lyricist, producer, or DJ, this is your chance to showcase your craft and earn your spot in the culture.

2026 Showcase Locations:

• 5/16 Cathedral City, CA | Bart Lounge

• 5/17 Santa Ana, CA | G.C.S

• 5/23 Oxnard, CA | The Mystery Shop

• 6/06 Visalia, CA | First Saturdays

• 6/12 Pinon Hills, CA | The Big Rock Bar

• 6/13 Las Vegas, NV | Taverna Costera

• 6/19 Los Angeles, CA | Slipper Clutch

• 6/21 Rodeo, CA | The Waterfront Rodeo

• 6/27 Inland Empire | Venue TBA

Ready to Join the Lineup?

We aren't just looking for performers; we are looking for the next standout voice in independent music. If you think you have what it takes to win a slot at the main festival this October, we want to see you on the road.

For artists interested in participating in the tour and winning a slot at the festival, you can find all the specific Rules, Prize Packages, and Sign-Up information on our official Tour Page.

Don't wait—slots in each city are limited and fill up fast. We’ll see you on the road.

Planet Asia Performing Live at THOP Fest

The Happiness of Pursuit Festival (THOP Fest) got a masterclass in West Coast lyricism. Check out this exclusive clip of Hip-Hop legend Planet Asia delivering a high-octane set that proves why he remains the king of "Gold Chain Music." Planet Asia’s performance was a definitive standout, blending golden-era skill with modern-day mastery. Witness the "Medallions" rapper in his element.

D12 Returns to the U.S. Stage for the First Time in Over a Decade at THOP Fest 2024

D12 performing live at #THOPFest 2024 by Jason Lucero

This October 5th, hip-hop history was made as D12 performed in the United States for the first time in over ten years at the Happiness of Pursuit Festival (THOPFest) in Ontario, California. Originally founded by Eminem, the legendary Detroit group burst onto the scene in the late 90s, making waves with hits like "Fight Music" and "Purple Pills." Their return brought an electrifying energy to one of Southern California’s most anticipated indie festivals.

Although the group’s lineup has changed over the years, the current roster consists of longtime members Swifty McVay and Kuniva, who continue to honor D12’s legacy. Their performance at THOPFest gave fans a powerful, nostalgic experience while also offering a fresh take on the classic sound that defined an era in hip-hop.

Sharing the stage with D12 were a stellar lineup of artists including Coast Contra, Apollo Brown, Flee Lord, and more, making THOPFest 2024 a standout event. Known for blending established legends with rising talent, THOPFest has become a key destination for hip-hop heads seeking authentic and dynamic performances.

D12's return to the U.S. stage, with Eminem’s founding legacy in mind, added an iconic touch to this year’s festival, making it one for the ages!