THOP Fest x SXSW 2026

The Happiness of Pursuit Arts Foundation is bringing the THOP energy to Austin, Texas this year as we host a stage during SXSW 2026. In partnership with our friends at CHHK, we’re proud to present a special community-driven showcase highlighting independent hip-hop, culture, and technology.

Taking place on March 12th in Austin, TX, this free event will feature a lineup of artists from across the country, including festival alumni and exciting new voices. The showcase represents what THOP has always been about: creating opportunities for artists, building community, and pushing the culture forward.

The stage will feature guest performances by:

• WHYNOTCORDELL

• BEN BUCK (TEXAS)

• NOA JAMES (California)

• SHAME GANG (North Carolina)

• 60 EAST (California)

• POOKIE BLOW (California)

• LIL MC (California)

• COLE PILLEY

• ALFRED BANKS (Louisiana)

In addition to the music, attendees will get a chance to experience a Tech Panel and Presentation featuring Throne, Longstrider, and Sneakar, where the worlds of technology, creativity, and independent artistry intersect.

The vibes will be powered by ABSTRACTAMCR (Texas) and DJ MARII (California), keeping the energy high throughout the event.

To make things even better, Bars, Beats, and Eats will be providing free food for attendees while supplies last, helping create a true community atmosphere.

This event is free to attend, rain or shine, and runs from 12PM – 4PM at Flamingo Cantina in Austin. Expect live music, drink specials, vendors, and the authentic independent hip-hop spirit that the THOP community is known for.

If you’re in Austin during SXSW, come tap in with the THOP family and experience the culture up close.

D12 Returns to the U.S. Stage for the First Time in Over a Decade at THOP Fest 2024

D12 performing live at #THOPFest 2024 by Jason Lucero

This October 5th, hip-hop history was made as D12 performed in the United States for the first time in over ten years at the Happiness of Pursuit Festival (THOPFest) in Ontario, California. Originally founded by Eminem, the legendary Detroit group burst onto the scene in the late 90s, making waves with hits like "Fight Music" and "Purple Pills." Their return brought an electrifying energy to one of Southern California’s most anticipated indie festivals.

Although the group’s lineup has changed over the years, the current roster consists of longtime members Swifty McVay and Kuniva, who continue to honor D12’s legacy. Their performance at THOPFest gave fans a powerful, nostalgic experience while also offering a fresh take on the classic sound that defined an era in hip-hop.

Sharing the stage with D12 were a stellar lineup of artists including Coast Contra, Apollo Brown, Flee Lord, and more, making THOPFest 2024 a standout event. Known for blending established legends with rising talent, THOPFest has become a key destination for hip-hop heads seeking authentic and dynamic performances.

D12's return to the U.S. stage, with Eminem’s founding legacy in mind, added an iconic touch to this year’s festival, making it one for the ages!